/* === RESET & BASE === */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }

:root {
  --bg: #F5F2ED;
  --bg-alt: #EDEAE3;
  --bg-dark: #111110;
  --bg-dark-alt: #1A1A18;
  --fg: #0F0F0E;
  --fg-muted: #6B6560;
  --fg-on-dark: #F5F2ED;
  --fg-on-dark-muted: rgba(245,242,237,0.55);
  --accent: #D4461A;
  --accent-light: #F0D5C8;
  --accent-hover: #b93c17;
  --border: #DDD8D0;
  --border-dark: rgba(245,242,237,0.1);
  --font-display: 'Playfair Display', Georgia, serif;
  --font-body: 'DM Sans', system-ui, sans-serif;
  --radius: 4px;
}

html {
  scroll-behavior: smooth;
  font-size: 16px;
}

body {
  background: var(--bg);
  color: var(--fg);
  font-family: var(--font-body);
  font-weight: 400;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img { max-width: 100%; display: block; }

/* === BUTTONS === */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 6px;
  padding: 14px 28px;
  border-radius: var(--radius);
  font-family: var(--font-body);
  font-size: 0.9rem;
  font-weight: 600;
  letter-spacing: -0.01em;
  text-decoration: none;
  transition: background 0.15s, color 0.15s, border-color 0.15s;
  cursor: pointer;
  border: none;
  line-height: 1;
}

.btn--primary {
  background: var(--accent);
  color: #fff;
}
.btn--primary:hover { background: var(--accent-hover); }

.btn--ghost {
  background: transparent;
  color: var(--fg);
  border: 1.5px solid var(--border);
}
.btn--ghost:hover { border-color: var(--fg); }

.btn--inverse {
  background: var(--fg-on-dark);
  color: var(--bg-dark);
}
.btn--inverse:hover { background: #fff; }

.btn--sm { padding: 10px 20px; font-size: 0.82rem; }
.btn--full { width: 100%; justify-content: center; }

/* === NAV === */
.nav {
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 18px 48px;
  border-bottom: 1px solid var(--border);
  gap: 24px;
}

.nav__logo {
  display: flex;
  align-items: center;
  gap: 8px;
  font-family: var(--font-body);
  font-weight: 500;
  font-size: 1rem;
  letter-spacing: -0.01em;
  flex-shrink: 0;
}

.nav__logo-mark {
  color: var(--accent);
  font-size: 1.1rem;
}

.nav__logo-text {
  font-weight: 500;
}

.nav__links {
  display: flex;
  align-items: center;
  gap: 32px;
}

.nav__link {
  font-size: 0.85rem;
  color: var(--fg-muted);
  text-decoration: none;
  font-weight: 400;
  letter-spacing: 0.01em;
  transition: color 0.12s;
}
.nav__link:hover { color: var(--fg); }

/* === HERO === */
.hero {
  padding: 80px 48px 0;
}

.hero__inner {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 64px;
  align-items: start;
  max-width: 1200px;
  margin: 0 auto;
}

.hero__eyebrow {
  display: flex;
  align-items: center;
  gap: 8px;
  font-size: 0.8rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--fg-muted);
  font-weight: 400;
  margin-bottom: 24px;
}

.hero__eyebrow-dot {
  width: 6px;
  height: 6px;
  border-radius: 50%;
  background: var(--accent);
  flex-shrink: 0;
}

.hero__headline {
  font-family: var(--font-display);
  font-size: clamp(2.8rem, 5vw, 4.2rem);
  font-weight: 900;
  line-height: 1.05;
  letter-spacing: -0.02em;
  margin-bottom: 28px;
  color: var(--fg);
}

.hero__headline em {
  font-style: italic;
  color: var(--accent);
}

.hero__sub {
  font-size: 1.05rem;
  color: var(--fg-muted);
  line-height: 1.7;
  max-width: 440px;
  font-weight: 300;
}

/* Hero CTA buttons */
.hero__ctas {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 36px;
}

/* Hero Visual Panel */
.hero__right {
  padding-top: 8px;
}

.hero__visual {
  background: var(--bg-dark);
  border: 1px solid var(--border-dark);
  border-radius: var(--radius);
  overflow: hidden;
  position: relative;
}

.hero__img {
  width: 100%;
  height: auto;
  display: block;
  border-radius: var(--radius);
}

.hero__visual-badge {
  position: absolute;
  bottom: 16px;
  right: 16px;
  background: var(--accent);
  color: #fff;
  border-radius: var(--radius);
  padding: 10px 14px;
  display: flex;
  align-items: baseline;
  gap: 6px;
}

.hero__badge-num {
  font-family: var(--font-display);
  font-size: 1.8rem;
  font-weight: 900;
  line-height: 1;
  letter-spacing: -0.03em;
}

.hero__badge-label {
  font-size: 0.7rem;
  font-weight: 500;
  line-height: 1.3;
  letter-spacing: 0.02em;
  text-transform: uppercase;
}

/* Hero Stats Bar */
.hero__stats {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-top: 1px solid var(--border);
  margin-top: 64px;
  max-width: 1200px;
  margin-left: auto;
  margin-right: auto;
}

.hero__stat {
  padding: 24px 0;
  border-right: 1px solid var(--border);
  display: flex;
  flex-direction: column;
  gap: 4px;
}

.hero__stat:last-child {
  border-right: none;
}

.hero__stat-num {
  font-family: var(--font-display);
  font-size: 2rem;
  font-weight: 900;
  letter-spacing: -0.03em;
  line-height: 1;
}

.hero__stat--accent .hero__stat-num {
  color: var(--accent);
}

.hero__stat-label {
  font-size: 0.72rem;
  color: var(--fg-muted);
  letter-spacing: 0.03em;
  font-weight: 400;
  line-height: 1.4;
}

/* === SPRINT === */
.sprint {
  padding: 96px 48px;
  background: var(--fg);
  color: #F8F5F0;
  margin-top: 80px;
}

.sprint__inner {
  max-width: 1200px;
  margin: 0 auto;
}

.sprint__header {
  margin-bottom: 64px;
}

.sprint__label {
  display: inline-block;
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 500;
  margin-bottom: 16px;
}

.sprint__title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.6rem);
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.02em;
  max-width: 600px;
  color: #F8F5F0;
}

.sprint__steps {
  display: flex;
  flex-direction: column;
  gap: 0;
}

.sprint__step {
  display: grid;
  grid-template-columns: 80px 1fr;
  gap: 40px;
  padding: 40px 0;
  border-top: 1px solid rgba(248,245,240,0.1);
  align-items: start;
}

.sprint__step-num {
  font-family: var(--font-display);
  font-size: 3.5rem;
  font-weight: 900;
  color: rgba(248,245,240,0.15);
  line-height: 1;
  letter-spacing: -0.04em;
}

.sprint__step-body {}

.sprint__step-title {
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 700;
  color: #F8F5F0;
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}

.sprint__step-desc {
  font-size: 0.9rem;
  color: rgba(248,245,240,0.6);
  line-height: 1.7;
  font-weight: 300;
}

/* === DELIVERABLES === */
.deliverables {
  padding: 96px 48px;
  background: var(--bg);
}

.deliverables__inner {
  max-width: 1200px;
  margin: 0 auto;
}

.deliverables__header {
  margin-bottom: 56px;
}

.deliverables__label {
  display: inline-block;
  font-size: 0.7rem;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--accent);
  font-weight: 500;
  margin-bottom: 16px;
}

.deliverables__title {
  font-family: var(--font-display);
  font-size: clamp(1.8rem, 3vw, 2.5rem);
  font-weight: 700;
  line-height: 1.2;
  letter-spacing: -0.02em;
  max-width: 600px;
}

.deliverables__grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 2px;
  background: var(--border);
  border: 1px solid var(--border);
  margin-bottom: 48px;
}

.deliverables__card {
  background: var(--bg);
  padding: 40px 36px;
}

.deliverables__card-icon {
  color: var(--accent);
  margin-bottom: 20px;
}

.deliverables__card-title {
  font-family: var(--font-display);
  font-size: 1.15rem;
  font-weight: 700;
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}

.deliverables__card-desc {
  font-size: 0.85rem;
  color: var(--fg-muted);
  line-height: 1.7;
  font-weight: 300;
}

.deliverables__pricing {
  display: flex;
  align-items: baseline;
  gap: 16px;
  padding-top: 8px;
}

.deliverables__price {
  font-family: var(--font-display);
  font-size: 2.5rem;
  font-weight: 900;
  letter-spacing: -0.03em;
  color: var(--fg);
}

.deliverables__price-sub {
  font-size: 0.85rem;
  color: var(--fg-muted);
  font-weight: 300;
}

/* === MANIFESTO === */
.manifesto {
  padding: 96px 48px;
  background: var(--bg-alt);
  border-top: 1px solid var(--border);
  border-bottom: 1px solid var(--border);
}

.manifesto__inner {
  max-width: 1200px;
  margin: 0 auto;
}

.manifesto__quote {
  font-family: var(--font-display);
  font-size: clamp(1.5rem, 2.5vw, 2.2rem);
  font-weight: 700;
  font-style: italic;
  line-height: 1.3;
  letter-spacing: -0.02em;
  color: var(--fg);
  margin-bottom: 48px;
  padding-left: 24px;
  border-left: 3px solid var(--accent);
  max-width: 800px;
}

.manifesto__body {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 40px;
  margin-bottom: 48px;
}

.manifesto__body p {
  font-size: 0.95rem;
  color: var(--fg-muted);
  line-height: 1.75;
  font-weight: 300;
}

.manifesto__callout {
  border: 1px solid var(--border);
  padding: 28px 32px;
  background: var(--bg);
}

.manifesto__callout-inner {}

.manifesto__callout-text {
  display: block;
  font-family: var(--font-display);
  font-size: 1.3rem;
  font-weight: 700;
  color: var(--fg);
  margin-bottom: 8px;
  letter-spacing: -0.01em;
}

.manifesto__callout-sub {
  font-size: 0.78rem;
  color: var(--fg-muted);
  font-weight: 300;
  letter-spacing: 0.02em;
}

/* === CLOSING === */
.closing {
  padding: 96px 48px;
  background: var(--bg);
}

.closing__inner {
  max-width: 1200px;
  margin: 0 auto;
}

.closing__headline {
  font-family: var(--font-display);
  font-size: clamp(2rem, 3.5vw, 3rem);
  font-weight: 900;
  line-height: 1.1;
  letter-spacing: -0.03em;
  margin-bottom: 32px;
  color: var(--fg);
}

.closing__headline em {
  font-style: italic;
  color: var(--accent);
}

.closing__body {
  font-size: 1rem;
  color: var(--fg-muted);
  line-height: 1.75;
  max-width: 680px;
  font-weight: 300;
}

/* === FOOTER === */
.footer {
  padding: 48px;
  border-top: 1px solid var(--border);
}

.footer__inner {
  max-width: 1200px;
  margin: 0 auto;
  display: flex;
  justify-content: space-between;
  align-items: flex-end;
}

.footer__logo {
  font-family: var(--font-body);
  font-size: 0.85rem;
  font-weight: 500;
  letter-spacing: 0.02em;
  margin-bottom: 8px;
  display: block;
}

.footer__tagline {
  font-size: 0.72rem;
  color: var(--fg-muted);
  font-weight: 300;
  letter-spacing: 0.04em;
}

.footer__note {
  font-size: 0.8rem;
  color: var(--fg-muted);
  font-weight: 300;
  text-align: right;
  margin-bottom: 4px;
}

.footer__legal {
  font-size: 0.7rem;
  color: var(--fg-muted);
  font-weight: 300;
  text-align: right;
}

/* === RESPONSIVE === */
@media (max-width: 768px) {
  .nav { padding: 16px 24px; }
  .nav__tagline { display: none; }

  .hero { padding: 48px 24px 0; }
  .hero__inner { grid-template-columns: 1fr; gap: 40px; }
  .hero__right { order: -1; }
  .hero__headline { font-size: 2.2rem; }
  .hero__sub { font-size: 0.95rem; }
  .hero__ctas { flex-direction: column; }
  .hero__ctas .btn { width: 100%; justify-content: center; }

  .hero__stats {
    grid-template-columns: 1fr 1fr;
    margin-top: 40px;
    gap: 0;
  }
  .hero__stat {
    border-right: none;
    border-bottom: 1px solid var(--border);
    padding: 20px 0;
  }
  .hero__stat:nth-child(odd) { border-right: 1px solid var(--border); }

  .sprint { padding: 64px 24px; }
  .sprint__step { grid-template-columns: 48px 1fr; gap: 20px; }
  .sprint__step-num { font-size: 2.5rem; }

  .deliverables { padding: 64px 24px; }
  .deliverables__grid { grid-template-columns: 1fr; }

  .problem { padding: 64px 24px; }
  .problem__grid { grid-template-columns: 1fr; }
  .problem__callout { flex-direction: column; gap: 20px; text-align: center; }
  .problem__callout .btn { width: 100%; justify-content: center; }

  .addons { padding: 64px 24px; }
  .addons__grid { grid-template-columns: 1fr; }

  .sample { padding: 64px 24px; }
  .sample__grid { grid-template-columns: 1fr; }

  .faq { padding: 64px 24px; }

  .footer-cta { padding: 64px 24px; }
  .footer-cta__content { max-width: 100%; text-align: center; }
  .footer-cta__content .btn { width: 100%; justify-content: center; }

  .footer { padding: 40px 24px; }
  .footer__inner { flex-direction: column; gap: 24px; align-items: flex-start; }
  .footer__nav { flex-direction: column; gap: 12px; }
  .footer__note, .footer__legal { text-align: left; }

  .nav { padding: 16px 24px; }
  .nav__links { display: none; }
}

/* === HOOK AUDIT NAV + HERO BANNER (added 2026-06-02) === */
.nav__link--highlight {
  color: var(--accent);
  font-weight: 600;
}
.nav__link--highlight:hover { color: var(--accent-hover); }

.hero__hook-audit-banner {
  display: inline-block;
  margin-top: 14px;
  font-size: 0.875rem;
  color: var(--fg-muted);
  text-decoration: underline;
  text-decoration-color: var(--border);
  letter-spacing: -0.01em;
  transition: color 0.15s;
}
.hero__hook-audit-banner:hover { color: var(--accent); text-decoration-color: var(--accent); }